At its core, CORTEX is capable of retrieving previously submitted orders, and efficiently extracting associated customer information. This feature is essential for managing ongoing customer interactions and maintaining up-to-date records.
An integral part of functionality is the ability to interact seamlessly with CRM applications. It can identify whether a customer already has an existing account within the CRM system and, if not, it has the capability to create a new account. This ensures that all customer information is centralised and easily accessible for future reference.
Another crucial aspect of CORTEX’s capabilities is payment processing. It can validate the payment method provided by the customer, ensuring that the payment details are accurate and up-to-date. This validation process is critical for maintaining financial accuracy and trust in transactions.
Risk and credit management is another feature that integrates with both internal systems like billing and credit control and external agencies to assess a customer’s risk and credit score. This assessment helps in making informed decisions, and if necessary, CORTEX can update the customer’s risk and credit score within the CRM system.
Order assessment is also a part of CORTEX’s functionality. It evaluates each customer order in the context of the customer’s risk and credit score, deciding whether to accept or reject the order based on these parameters. This process ensures that orders are processed in line with the company’s risk management protocols.
In terms of communication, CORTEX is equipped to issue progress notifications at key stages of the order process. These notifications can be sent to both internal and external stakeholders, keeping all relevant parties informed about the order’s progress.
CORTEX plays a proactive role in the continuation of the order processing journey. After completing the initial stages of order management and assessment, it initiates the next steps necessary for processing the customer order. This feature ensures a smooth transition between different stages of order handling, enhancing overall efficiency and customer satisfaction.
Creating a customer account is a critical process that requires attention to detail and accuracy. The account must be established using accurate, customer-supplied data. This process not only involves the initial input of information but also a thorough validation of existing accounts, ensuring that all data is current and correct. The validation phase is particularly crucial as it helps maintain data integrity and prevents the duplication of accounts.
In addition to standard data verification, the account creation process is further strengthened by the application of various commercial and business validations. This is a safeguard against potential risks or inconsistencies that might undermine the integrity of the company’s customer base or its compliance with regulations. For instance, the process may involve checks against a home address provided by the customer; if this address is in a foreign country, it may trigger additional scrutiny or even lead to the rejection of the account creation attempt, depending on the company’s policy and operational scope.
If a company’s system is designed to assess or access the credit history of prospective customers. A poor credit history could be a red flag, potentially leading to the rejection of the account creation request. This step is crucial in mitigating financial risks and ensuring that the company engages with customers who have a reliable track record.
Especially for Enterprise customers, a key aspect of the validation process involves determining if the customer segment is appropriate to do business with. The company must ensure that each customer is categorised correctly based on various criteria, such as their needs, preferences, and eligibility for specific services or offers. Misclassification can lead to a mismatch in service delivery and customer expectations, ultimately affecting customer satisfaction and loyalty.
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