Order Capture

CORTEX offers a comprehensive website interface that streamlines the process of creating and submitting orders for customers. This interface is seamlessly integrated with a Commercial Product Catalogue, presenting a curated selection of available products that customers can choose from. The product offering is intelligently filtered based on a set of defined business rules, which consider various factors such as the customer’s target market segment, current active products and services, location, language preferences, credit score, the channel being used, product availability, business priorities, available offers and discounts, as well as the customer’s previous interactions.

CORTEX’s interface allows customers to save their order information in a “shopping cart”, enabling them to retrieve and review their choices at a later time. This feature is particularly useful for customers who may not be ready to complete their purchase in one session or wish to review their selections before finalising their order.

When a customer decides to submit an order, CORTEX’s system performs a thorough validation of the order’s internal consistency. This step is crucial as it ensures that all mandatory data is present and correct, minimizing the risk of errors or delays in order processing. In the event of any inconsistencies or errors, the system promptly notifies the customer, allowing them to make the necessary corrections before resubmitting their order.

Once an order passes this validation stage, CORTEX saves it, acknowledges the customer, and initiates the next stage of the order processing process. This seamless transition from order submission to processing exemplifies the efficiency and reliability of the CORTEX system.

CORTEX is equipped with a proactive feature that identifies un-submitted shopping carts. Utilising this information, it sends reminders or notifications to customers, nudging them to revisit their carts and complete their purchases. This not only helps in boosting sales but also ensures that customers do not miss out on products they show interest in.

Overall, CORTEX’s website interface represents a sophisticated, customer-centric approach to order capture. By integrating a dynamic product catalogue, offering personalised product selections, enabling easy order saving and retrieval, ensuring accurate order submission and validation, and proactively managing customer interactions.